The auction process for 3G and 4G spectrum licenses has begun today on 23rd April.
The four companies participating in the bidding have logged on to the software of the Pakistan Telecommunications Authority (PTA).
According to PTA officials, all four bidders have been assigned different colours, and each bidder would bid through the colour allotted to them instead of their respective names.
The officials said that the actual bidding itself is scheduled to begin at 10am.
The first phase of the auction process will be 45 minutes long.
The PTA expects to receive more than $1.3 billion from the auction.
The introduction of 3G and 4G spectrum in the telecom sector is expected to revolutionise the way subscribers stay connected.
4G provides even faster speeds and ultra-broadband services, putting data-intensive services such as online gaming, high definition mobile TV and video conferencing within the reach of the average consumer.
For consumers, the auction will not immediately translate into the advent of 3G connectivity on their mobile phones. In fact, the timeframe agreed upon between the PTA and mobile operators envisions 3G roll out within six months of the auction.
In the first phase, services will be available in Islamabad, Karachi, Lahore, Peshawar and Quetta and later on in other cities from each of the four provinces.
The second phase, which will start a year and a half after the auction, envisions the expansion of 3G services to about 80 more cities. In the third phase, which will begin about four years from now, 90 per cent of all tehsil headquarters will have access to 3G services.