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A Singapore based company ‘U2opia’ is working on this revolutionary technique. Previously, the company has collaborated with Facebook to implement this feature for Facebook. It was an successful attempt, says Reuters reports. This service will be made available to the consumers in the coming year of 2014, according to reports.
Twitter is working with U2opia mobile company to make this experiment possible in developing countries like Brazil, India, and some other Asian countries.
The company basically wants to focus on low-end and entry-level phones. It is normally observed that the increasing data connection charges has made less use of Internet in the emerging countries like India, Brazil etc.
To overcome this problem and still let people access Twitter without any cost, both U2opia mobile company and Twitter are strengthening their hands to implement this new method.
This service will use USSD or Unstructured Supplementary Service Data to make it possible. USSD service doesn’t make videos, images and other multimedia services work.
All you got to do is, dial a simple code to get a feed of popular trending topics on Twitter. Fonetwish was the service earlier developed by U2opia mobile company that uses USSD to deliver Facebook messages and updates to mobile phones. Even Google Talk is made available through this service.
As said before company’s main motto is to increase the Internet use in steady growth among the countries like Brazil, India, and Indonesia, but sees lack of mobile Internet infrastructure to be an impediment in growing its user base, and ultimately its advertising revenue, in those markets.
Suresh Menon, CEO of U2opia said “For a lot of end users in the emerging markets, it’s going to be their first Twitter experience”.
Reuters also reported that according to company’s survey 8 out of 10 people in emerging markets do not have access to the Internet on their mobile phones. Now with more than 230 million users, Twitter feed could be a good platform to get access to news that people are talking about. One could really say that this move of company will surely attract entry-level mobile users towards Twitter.
To make this experiment successful, company has made a tie up with some telecom companies, which include Vodafone, Telenor and Bharti Airtel Ltd. This service is going to be offered in 30 countries in 7 languages. Of this U2opia is supposed to get 30 to 40 percent of what users pay its telecom partners to access Fonetwish.
Now it will be interesting to see much this USSD service makes up, but according to the past experience with Facebook, the company is expecting that it will surely gain success in this new experiment. This would be also beneficial for low-end mobile phones and people in emerging countries.
Sources by: capteez