British universities are imitating their American counterparts in persuading former students to open their wallets as the number of alumni making donations to higher education institutions rose to record levels last year.
Despite the grim economic background and the ending of a government-backed matching funds scheme, universities and colleges accrued total donations worth £774m in 2011-12 according to a national survey of higher education fundraising. This is a 14% increase on the previous year’s total of £676m and nearly £200m more than the total raised in 2009-10.
The total, which includes pledges of support for the next five years and gifts in kind as well as cash gifts, came from 213,000 donors – itself a new record level – including just under 170,000 former students who made contributions.
Sources by: guardian