KARACHI: Google has announced its annual Year End Zeitgeist, a look at 2013 through the collective eyes of the world on the web, offering a unique perspective on the year’s major events and hottest trends based on searches conducted in Pakistan.
According to Google Zeitgeist 2013, the Jang newspaper (the flagship newspaper of the Jang group of publications) was the most searched for newspaper via Google search in Pakistan.
This is the first time that Google issued its trending searches for Pakistan. The complete list of the latest search trending in Pakistan can be found on www.google.com/zeitgeist. Jang has the honour of being the only news publication of Pakistan to make it to the top 10 Google search list.
Google Zeitgeist 2013 indicates that the online version of Jang newspaper is fast gaining popularity among the masses. Jang’s popularity in online Google searches also points out that Jang newspaper is considered one of the most reliable sources of news available online by Pakistani internet users. Contrary to the popular belief that internet search is mostly used to access content in English, the popularity of Jang newspaper on Google search proves that the majority of Pakistani represented by youth prefers to access the latest news in the local language, Urdu.
Commenting on the top trending search, Google Country Consultant Badar Khushnood said, “Year End Zeitgeist is a platform which provides us with an opportunity to monitor material, main events and ongoing trends. It is a matter of great pride that in 2013, Daily Jang is amongst the top 10 trending searches of Pakistan. Google results prove that Pakistanis are prone to reading Urdu newspapers online, and this trend is gradually increasing reflecting their preference of reading news in the Urdu language. On this auspicious moment I would like to congratulate the Daily Jang Team and Jang Group of Publications and I pray for their future success.”
The Jang group of publications is one of the leading media groups of Pakistan with presence in the major cities across the country and is hence considered the most reliable authority on the latest news in Pakistan and abroad.Daily Jang is amongst strengthened by the Google top 10 trending list for 2013.
Drama serial Mera Sultan is also among the top ten searches based on trends while Maryam Nawaz is among the top ten people making trends.