Samsung has unveiled the world’s largest Ultra HD television ahead of the Consumer Electronics Show (CES) next week.
The 110-inch display is capable of hosting images at 2.6 metres by 1.8 metres, but is unlikely to fit in the average living room.
Pricing for the 110-inch display is yet to be announced, but the 85-inch model debuted at $40,000 (£25,000).
Samsung is planning to launch the television in a wider range of markets nine weeks after its release, and will formally showcase the hardware at CES next week.
CES 2014 takes place in Las Vegas between January 7 and 10.