People in Britain are becoming increasingly comfortable with using contactless payment technology, according to new figures from Visa Europe.
In the last 12 months, UK consumers have made 51 million contactless purchases, amounting to a total of £338 million. June was a particularly strong month, with the monthly contactless spend increasing five fold year-on year to £45.2 million.
Visa partly attributes this growth to its advertising campaign starring Usain Bolt. This tied in with Visa’s contactless and mobile payment showcase during the London 2012 Olympic Games.
“A year ago we launched the Contactless 2012 campaign to raise public awareness of contactless technology and the convenience and flexibility it brings to day to day payments,” said Mark Austin, Head of Contactless at Visa Europe.
“We are delighted to see the technology now being used so frequently on the high street as consumers become confident in making every day contactless payments and we’re excited about the number of new shops due to roll out contactless payment in the remainder of 2013.”
There are currently amore than 28 million Visa contactless cards in circulation across the UK. These allow users to make purchases of less than £20 without a PIN or passcode, by simply touching their card to a payment terminal. Europe said that the average purchase value over the past 12 months was £6.65.
Sources by: telegraph.co.uk